Content Strategist

Company Overview: 

GEx (Global Exhibitions Inc.) is the leading trade exhibition organizer in East Africa, specializing in creating platforms that promote and facilitate strategic business engagements. We have organized some of the biggest and most innovative trade shows, events, and conferences in Africa. In 2019, GEx merged with MIE Events DMCC, one of the largest exhibition organizers in the UAE, to form East Africa's largest exhibition organizer and consultancy. With a growing portfolio of marquee trade shows in countries such as Morocco, Rwanda, Nigeria, Kenya, Ghana, Ethiopia, and more, we are committed to providing exceptional experiences for exhibitors and visitors alike.

Position Summary: 

We are on the hunt for a Content Strategist who doesn't just work with content, but lives and breathes it. This is more than a job; it's a passion. You'll be the heart and soul of our storytelling, turning ideas into impactful narratives that captivate and engage. This role isn't just about planning and developing content; it's about embodying the spirit of creativity and innovation in every word and strategy. We're looking for someone who finds joy and excitement in crafting messages that resonate, who is endlessly curious about finding new ways to connect with audiences, and whose love for content shines through in every project they undertake.

This role requires exceptional storytelling skills, a deep understanding of various content formats and channels, and a strategic mindset to align content initiatives with overall marketing objectives.

Key Responsibilities:

1. Content Strategy Development: Develop and implement a comprehensive content strategy that supports GEx's marketing goals and objectives. This includes identifying target audiences, conducting content audits, defining content themes and pillars, and creating a content calendar.
2. Content Creation: Produce engaging and compelling content across various formats, including blog articles, social media posts, email newsletters, website copy, case studies, whitepapers, video scripts, and more. Ensure content is optimized for search engines (SEO) and tailored to specific audience segments.
3. VisitorSys Ownership: Take ownership of VisitorSys, our international digital attendance management solution. Ensure its success and effective promotion among event organizers. Develop persuasive content that highlights its features, benefits, and value proposition.
4. Storytelling: Act as the chief storyteller for GEx, crafting narratives that effectively communicate our brand message, value proposition, and industry expertise. Develop captivating stories that resonate with target audiences and differentiate GEx from competitors.
5. Channel Management: Determine the most effective distribution channels for content, including our website, blog, social media platforms, email marketing, industry publications, and more. Optimize content for each channel to maximize reach and engagement.
6. Content Promotion: Collaborate with the Head of Marketing to develop promotion strategies for content, leveraging social media advertising, influencer partnerships, email campaigns, and other tactics to increase content visibility and drive traffic.
7. Content Performance Analysis: Monitor and analyze the performance of content initiatives using analytics tools and provide insights to optimize future content strategies. Measure key metrics such as website traffic, engagement, lead generation, and conversion rates.
8. Collaboration: Work closely with cross-functional teams, including Marketing, Design, Sales, and Event Operations, to gather input and insights for content creation. Collaborate with external stakeholders, such as exhibitors and industry experts, to incorporate their perspectives into content development.
9. Industry Trends: Stay up to date with industry trends, market insights, and emerging technologies related to content marketing. Identify new opportunities to leverage innovative content formats and distribution channels.

Ideal Candidate:

We are looking for a vibrant and enthusiastic individual who thrives in a creative and fast-paced environment. The ideal candidate for this role possesses the following qualities:

• Creative Spark: You have a natural flair for creativity and possess a unique ability to generate fresh and captivating content ideas. Your imaginative thinking and out-of-the-box approach will help us stand out in the crowd.
• Storytelling Wizard: You are a master storyteller who can weave narratives that leave a lasting impact. Your exceptional writing skills, combined with a keen understanding of audience engagement, allow you to craft compelling stories that resonate with our target audience.
• Strategic Mindset: You have a strategic mindset and can align content initiatives with overall marketing objectives. You understand how to develop content strategies that drive traffic, generate leads, and increase brand awareness.
• Collaborative Spirit: You thrive in a collaborative environment and enjoy working closely with cross-functional teams. Your excellent communication skills enable you to gather input and insights from different stakeholders, incorporating them seamlessly into your content creations.
• Versatile Content Creator: You have experience creating content across various formats and channels, such as blog articles, podcasts, social media posts, emails, and more. You adapt your writing style to different platforms and target audiences, always ensuring maximum impact.
• Data-Driven Decision Making: You are analytical and use data to guide your content decisions. You know how to measure and analyze content performance, extracting valuable insights that inform future strategies and optimizations.
• High Energy and Fun-loving: You bring a positive energy to the team, fostering a fun and collaborative work environment. Your enthusiasm for your craft shines through, inspiring those around you and driving the team's success.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Content Strategist, Social Media Manager, or similar role.
• Exceptional copywriting and editing skills, with a strong command of grammar, spelling, and punctuation.
• Proficiency in developing content for various formats and channels, including web, social media, email, video, and more.
• Basic proficiency in graphic design and multimedia editing software (Canva, Adobe Suite, Final Cut Pro etc).
• Demonstrated ability to create engaging, informative, and persuasive content that drives results.
• Familiarity with content management systems (CMS) and basic HTML knowledge.
• Experience with SEO best practices and keyword research.
• Strong analytical skills and the ability to use data to drive content decisions and measure performance.
• Excellent organizational and project management skills, with the ability to handle multiple tasks and deadlines simultaneously.
• Creative thinker with a keen eye for detail and a passion for storytelling.
• Strong team player with the ability to collaborate effectively with cross-functional teams.
• Experience with podcasting and/or thought leadership is a plus.

How To Apply

If you are ready to bring your passion for content to GEx, we would be thrilled to consider your application. To apply, email your resume to hr@globalexhibitions.africa. Along with your resume, please include a cover letter detailing why you are an ideal fit for this position, and a link(s) to your work portfolio. In your application, also indicate your expected salary and details about your notice period and earliest possible start date. Applications must be submitted by COB 26th January 2024. If shortlisted, you will be contacted for an initial interview where you’ll have the opportunity to discuss your work and approach.